How to find your exact Niche!

Finding the right niche can be a bit of a challenge. You want to find something that has a lot of passion behind it. But if there are only 10 people that are passionate about your product, it’s going to be really hard to get a sale. So the audience has to be large enough in order to capitalize on it.

The second thing is you want to find a product where there is less competition. Again this is a balancing act. If you choose something like lipstick, there’s certainly a huge demand for the product. But the problem with that is that there are 1 million different companies selling the product and so it’s going to be hard to stick out.

But I’ll give you one tip you can use right now. In the first chapter, I mentioned Christie Brinkley. A lot of people are already going to be searching for Christie Brinkley and looking for her products. Therefore one way you can get around the issue of a huge niche like skincare products or makeup is that you sell a branded version of the people are already looking for.

So instead of trying to sell lipstick, what you do is you sell Christie Brinkley lipstick. This combines the best of both worlds. What you’ve done here is your taking advantage of the very popular evergreen niche but you’ve narrow the focus so that it’s actually a small niche and so there’ll be a lot less competition.

There’re several tools that you can use in order to find a good niche. The first tool that is every online marketer’s friend is the Google keyword planner. You can use this to estimate search volume for different keywords.

Let’s do this for two keywords. In this example, I put in to search terms in Google planner. The first search term is skincare, and the second search term is Christie Brinkley skincare.

So here we can see the difference between the two keywords. The first thing to note is that skin care has 10 times the search volume. However, that in itself is not something worth paying attention to.

You need to have context for that and the first thing you should know is that it’s going to be very expensive and difficult to drive traffic to a generic keyword like that. So Christie Brinkley skincare still has 1002 up to 10,000 searches per month on Google.

I’m not saying that you would use that exact keyword in your marketing plan. But what I’m trying to do is show you how narrowing the focus of your keyword can drive down the competition. Where you see that is on the right-hand side.

Here is estimated the top of page bid that would be necessary if you were running Google ad words to have your ad show the top of the page. For skin care, you would have to bid $6.80 per click.  In contrast, Christie Brinkley skincare would only require a bid of $1.64 to show up at the top of the page.

The pricing of the bids is an indication of the competition level. So you can use Google keyword planner as a tool that will help you determine the level of search volume and also the level of competition that there is.

Another tool which is useful for the online marketer is called a similar web. You can sign up for the service at this website: https://www.similarweb.com/

Even better, they have free plug-ins for web browsers. So you can simply go to the Google Chrome app store for example and install it from there. It’s all free of charge.

So we can use this tool to determine if an affiliate program is worth doing. Here I pulled up the results for the Christie Brinkley skincare website.

The nice thing about a similar web is that it shows the six-month trend in traffic. I have to admit I don’t know this market, so I don’t know if this dip is important or not but the traffic to this website actually isn’t very impressive.

So we see that in April, there were only 6900 visitors to the website. Now it’s hard to say whether that would be fatal or not, without more investigation.

But for me, that’s a bad indicator. It’s a really low level of traffic so maybe the skincare products haven’t caught on. But that would require more investigation. Even though the traffic is small if the skincare products are converting it might be worth your while to be driving traffic to the site.

53 replies
  1. anime
    anime says:

    Hi mates, how is the whole thing, and what you desire to say on the topic of this paragraph, in my view its genuinely amazing in favor of me. Etta Jared Corliss

    Reply
  2. 720p
    720p says:

    Hey there. I found your blog by the use of Google at the same time as searching for a related matter, your web site got here up. It appears to be good. I have bookmarked it in my google bookmarks to come back then. Courtnay Duky Salinas

    Reply
  3. 123movies
    123movies says:

    whoah this blog is excellent i like studying your posts. Stay up the great work! You realize, lots of persons are looking round for this information, you can aid them greatly. | Elisa Fredrick Hernardo

    Reply
  4. yabanci
    yabanci says:

    I keep listening to the reports talk about getting boundless online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i get some? Judye Raff Bernardina

    Reply
  5. tek part
    tek part says:

    Before making a purchase, compare prices on several websites. Look for special coupons and offers on these websites to make sure you are getting the best deal possible. Also look into what it will cost for the shipping on your items and if there are free shipping options available to you. Sashenka Herculie Statis

    Reply
  6. watch series online
    watch series online says:

    I was very pleased to discover this web site. I wanted to thank you for your time due to this fantastic read!! I definitely appreciated every part of it and i also have you saved to fav to look at new stuff on your web site. Lorene Brewster McLeod

    Reply
  7. direk
    direk says:

    Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is fantastic, let alone the content! Orelia Chane Thais

    Reply
  8. bedava
    bedava says:

    Seems like the chef/ubuntu-14.04 image was replaced with a newer one. I can check later this week if I am getting the same error. Meanwhile you can write directly the creators of the image about the issues that you are facing. Tobey Archaimbaud Guenzi

    Reply
  9. yabanci
    yabanci says:

    This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your magnificent post. Also, I have shared your site in my social networks! Karole Britt Eldwin

    Reply
  10. altyazili
    altyazili says:

    After all, we should remember compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Kirsteni Alejoa Resee

    Reply
  11. altyazili
    altyazili says:

    Hey there. I found your site by means of Google even as looking for a related matter, your website came up. It looks good. I have bookmarked it in my google bookmarks to come back then. Dian Kent Dianna

    Reply
  12. dizi
    dizi says:

    Thanks for ones marvelous posting! I quite enjoyed reading it,you may be a great author. I will always bookmark your blog and definitely will come back from now on. I want to encourage you to definitely continue your great posts, have a nice morning! Felice Lemmy Duong

    Reply
  13. yabanci
    yabanci says:

    Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line. Sheryl Isak Florette

    Reply
  14. dublaj
    dublaj says:

    It as not that I want to copy your web site, but I really like the layout. Could you let me know which design are you using? Or was it tailor made? Kristine Dall Tildie

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *