A Quick-Start Guide to Paid Content Promotion

The advantage with paid promotions is that you get instant traffic. The downside is that you may not ever make a profit. There is also a middle ground approach where you can be working on your free traffic methods, and doing paid traffic at the same time.

But before we get started don’t listen to the naysayers about free traffic. A lot of people are skeptical that you can get free traffic but that’s because they’re not doing the right things. In any case, let’s go ahead and take a look at them and see what your options are and 2019.

Facebook Advertising

Our first stop in the world a paid promotion is Facebook advertising. Facebook advertising is pretty simple to implement and I can drive a lot of traffic. You’re going to need an image or a set of images, or possibly a video to use in your advertising. So there are two basic ways that you can utilize Facebook.

The first way is to drive traffic to your Facebook page that hopefully, you created after reading the last chapter. Using this type of campaign is called a likes campaign. The goal is to get people to like your page.

Facebook allows you to target your advertisement buy interest and so as long as your niche is well-defined and the interest on Facebook is well-defined and matches your niche this shouldn’t be too much of an issue.

So what are the benefits of doing a likes campaign?  I would run this campaign in conjunction with your free promotion. In other words, at this time that you would run the likes campaign you’re building up your blog and your YouTube channel and you’re posting links back to both on your Facebook page.

So you run your advertising campaign so that people interested in the niche are able to see your content. The initial campaign is going to get some people to go back and check the blog or your YouTube channel, and maybe you get lucky and make some sales but probably not.

This is more of a long-term strategy. But the important thing here is what happens when someone likes your page is that they will see all of your posts on their feed from now on.

So that means in the future if you write a blog post, and then you go to your Facebook page and make a post about the blog posts there’re with a backlink, that is going to show up on everyone’s Facebook feed if they have liked your Facebook page. I would consider this in another form of compound interest.

So it‘s not necessarily something that’s going to pay off immediately but it can be beneficial over the long-term. Remember the people on Facebook share stuff from their feed quite a bit, so it’s a great advantage to have your posts assuming that they have some quality, appearing in peoples feeds.

They are going to share them with others and then those people will like your page and this will help grow traffic back to your blog as well as help it move up in Google search rankings.

The second type a Facebook advertising campaign that you can run is to do direct website traffic. Before you consider this you should know that first of all Facebook does not allow direct affiliate offers. That means that you cannot link directly to the sales page of your offer.

The second thing to know is that Facebook doesn’t allow certain categories. As an example, they would not allow a link to a course that was something like “start your own home business” or “make money online”. So depending on the affiliate offer that you choose Facebook may not even allow you to advertise it.

So we mention that you can’t link to the sales page, but what you can do is you can run an advertising campaign that directs people to your landing page where you collect email addresses. So this can be a very effective way to get people to sign up for your email list.

If you can you should contact the vendor and see if they have a Facebook look-alike audience. What that is is it’s a set of names and emails of people who have bought the product before and you can upload to Facebook.

What Facebook does is it analyzes the Facebook accounts of those people defined characteristics that they have. Those characteristics could be anything such as demographics or pages that they’ve liked in the past.

It’s all secret so we really don’t know. What did you say take that information and they create a new audience that has the same characteristics? So then what you do as you advertise to this duplicate audience which is made up of people that haven’t bought the product but they have the same characteristics and inclinations and so, therefore, more likely to be interested in the product than the general public.

This is a very powerful tool which can help you build up your email list at a much lower cost because the people are going to be much more likely to click on the link.

A few years back, Facebook advertising was better. It’s starting to get more expensive, but the main drawback is there starting to get more restrictive. This tends to happen as time goes on with this kind of advertising anyway because as the companies get larger they start getting picky about what ads they will allow. The second factor, in this case, is that politicians are starting to jump down the throats of Facebook.

So this is causing problems for advertisers because Facebook is scrutinizing ads far more closely, and they are starting to disallow a lot of stuff that they used to allow people to promote.

As time goes on they may also restrict the amount of data that you can use because they’ve also been hassled about to screw nation of their user base because people were able to pick for example demographic characteristics. Now the good thing about the look-alike audience is that happens all behind the scenes so you have no idea what is going on and it’s not your fault if something is discriminatory.

In conclusion, in my view, the best use of Facebook is to use a Facebook page in conjunction with your blog, and if you’re inclined to use paid advertising I would only run campaigns with the goal of giving your blog an assist of getting more viewers.

Solo Ads

The next big thing in 2019 as far as advertising affiliate products is the use of what’s called a solo ad. This is a pretty simple and low-cost way to start building up an email list for your niche product. What this involves is you approach people who already have huge email lists.

And the way it works is you pay them a small fee and what they do is they emailed their list on your behalf and they recommend that the people sign up for your email list.

This is actually very effective as far as building up your email list as long as you use reputable people to advertise on your behalf. Probably the best way to ensure that is to go to a site this is well-known and that has lots of user reviews. One site that you can use for this purpose is called Udimi.

The cost is probably about $40 or $50 for them to get a hundred people or so to visit your website. From those, you are probably going to have about 30% of the people signing up to join your email list. The price ranges are straightforward so thousand people are going to cost you something like $400 or so.

Some people do report that they get sales right away using this approach. But of course that’s not going to happen all the time, but you can get a lot of people signing up for your email list, and that can be very beneficial down the road.

Using this technique has one big advantage. That is there are no restrictions. This is basically a direct deal between you and another marketer. And they are going to really care as long as you have a good offer. So they are going to allow you to advertise work from home or anything else as long as it’s legal.

So this has a huge advantage over Facebook. Another advantage besides getting around the restrictions of Facebook places on advertisers is that the costs are relatively fixed. So, in other words, you pay a set amount for a fixed number of visits to your website.

It doesn’t work like Facebook. On Facebook it’s variable and you’re never quite sure how it’s going to work out. You can end up spending a lot of money for nothing.

PPC Ads

The next thing we’re going to look at is pay per click ads. So this is advertising primarily on search engines. The main ones you’re going to look at our obviously Google and Bing. Since Bing has less traffic it’s going to cost less to advertise on their network.

Basically, the same principles are at work. These networks are not going to allow you to directly link to a sales page. So you’re going to have to use this to get people to sign up for your email list. Or there is another technique call pre-selling which I will discuss now because this is particularly relevant for this method of advertising.

What you do with pre-selling did you write some articles about the product that you’re promoting? It would have to be a substantial and good article, and then in the article, you recommend the product and a few points throughout the article and especially At the end of your article.

The downside to this technique is that you’re not going to be collecting email addresses. A lot of people still use it, however, so you just have your paper click add go to your review site which then drives traffic to the sales offer. However, I have to say that it’s probably better to create these types of reviews as articles on your blog with the goal of getting free traffic.

So a pay per click ad is going to be relatively simple. It’s going to have a headline which needs to be catchy, and then you write maybe two or three lines of text. You can be quite effective and you’re going to get a lot of visitors if you write a good ad.

Choosing the keywords that you use to design your campaign is going to be important as well. One thing you might want to shoot for us to look for keywords that indicate buyers intent.

It’s possible to find keywords services online that will actually provide you with keywords that indicate buyer intent related to your niche. What this means is that people are using terms that they 10 to use when they are going online specifically for the purpose of purchasing something.

When you run a PPC ad, don’t go overboard on the keywords. First of all, you want to choose more long tail keywords because it won’t cost as much to show up at the top of the page.

However second, you don’t want to be targeting hundreds or even thousands of keywords. Target around 50.

And again the best thing to do is to use this to get people to sign up for your email offer. So you want to make sure that you have a very good landing page that people are directed to if they click on the ad.

Display Networks

Another type of advertising that you can consider, but that I don’t recommend, is display network ads. These are the ads that you’ll see on websites that have a little picture and a tiny bit of text.

This can actually be cheaper than PPC advertising especially if you’re talking about using Google. But the thing is it’s hard to get relevancy are these ads. These advertising networks tend to be a lot more flexible than Google, or even Bing, but they also tend to be less relevant.

The problem here is that your ad is probably going to show up on a lot of websites where there are not that many people interested in your niche. So it might even show up on a generic website like say CNN.

Yes, it’s probably true that some people who visit CNN are interested in drones, but it’s going to be a tiny percentage of their overall audience. You’re far better off directly targeting people who are interested in the topic of your niche. So a better way to do that if you’re going to take the advertising route is to use PPC ads.

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